![]() Especially, the development of an easy and quick mounting system was the challenge for the New FD lens. There was still room for further improvement in the compactness and mounting system. The FD-series lens had enjoyed great support from users for employing such features as rear focusing and aspherical lens elements as well as realizing excellent image reproduction and superior color balance. The automated and computerized technologies Canon nurtured with the “AE-1″ made further progress through the development of the “A-1.” Such advanced technologies evolved continuously and continued to the forthcoming “T” series and the current “EOS” series.Īs the automatic exposure control (AE) system of SLR camera advanced, the FD lens was also improved. With its multiple functions realized by full digital control, the “A-1″ became very popular not only with conventional camera fans, but also younger users such as junior and senior high school students who loved mechanics. The electronically controlled fully automatic system ensured high-precision control for the entire photographic process including metering, a significant increase in the volume of information displayed, and also low cost production thanks to integrating several parts into a single component. For example, the shutter speed and the aperture could be easily set with the dials on the camera. The five AE modes of “A-1″ were Shutter speed-priority AE, Aperture-priority AE, Program AE, Stopped-down AE, and Speedlite AE. The “A-1″ equipped with a full-fledged digitally controlled micro-computer, attracted attention from inside and outside of the camera industry for its sophisticated electronic mechanism and multiple functions. The “A-1″ camera with five AE modes was launched in April 1978, while the “AE-1″ continued to be a runaway hit. “A-1,” Fully Automated and Computerized Camera with Multiple Functions On release of the camera in United States, the campaign strategy proved to be a great success with record sales. This was a first for a Japanese camera manufacturer. Canon initiated a TV commercial campaign on national networks, featuring world-renowned tennis and golf players. While “AE” stood for “Automatic Exposure Control,” the name of “AE-1″ implied the company’s objective to provide a camera representing the top of the line of “Totally Automatic Systems by Electronic SLR Cameras.” The catch phrase, “Continuous Shooting SLR” took the world by storm and permeated to general public. The “AE-1″ gave the impetus to change the direction of the development of 35mm SLR cameras throughout the industry. Canon recognized the need to develop a new model to become the top 35mm SLR camera manufacturer. Look through our extensive selection, which also includes photo printers, binoculars, security cameras, camera cases and other accessories.Although Canon had already introduced the “EF,” 35mm AE SLR camera for mass-market, the “FTb” camera with TTL manual metering was still a major leading force in mass-production models. From DVRs to palm-sized handheld camcorders, you’ll find the features you need to suit your lifestyle perfectly. Take amazing videos with crystal-clear audio with our camcorders. A picture says a thousand words, but a video captures every detail. ![]() Find optical-zoom cameras and interchangeable camera lenses for every project. Target has a variety of digital SLR cameras for serious, professional photographers too! Check out an array of high-end DSLRs from Nikon, Canon, and Sony. When convenience is a priority, cameras with Wi-Fi feature can upload images directly to your laptop or smartphone. For video making, choose a mirrorless interchangeable lens camera, which is light, compact, and efficient. If you like adventure then action cameras are for you, they can withstand a dunk in the water or a drop on the ground. They even come with a selfie view mirror so you can click photos with ease. Fujifilm has a range of polaroid cameras that are perfect for a photo wall or even a travelogue. Their autofocus function makes sure you get the perfect shot every time. Digital and point-and-shoot cameras are compact, user-friendly, and perfect for parties, holiday gatherings, and traveling. At Target, you’ll find a camera for every need, from easy-to-use digital cameras to professional DSLR cameras. Whether you love photography or just like to capture priceless moments with your loved ones, a good camera is a must-have.
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